Thursday, June 25, 2009

food marketers don't get it

there's an entire country here trying to lose weight, in many ways because of food marketers.  

and rather than adjust to this backlash in any way, food marketers continue to up the ante with their marketing - designed to shake loose the fears we have of eating their products, when we know they aren't good for us.

i've seen mothers on planes snippily hand back free cookies on planes.  that's bad, man.

the time has come to *maybe?* think of a better way.

a way where the needs of many customers to be healthy is taken into account; selling nutritious products, in reasonable quantities.  a great example of this is the new ad for laughing cow cheese, showing a woman who eats small pieces of them before dinner as a snack.  it's healthy, it's controlled, she's enjoying it and it's honest.  she's not trying to tell you any of these things, for example:

*this food is part of the experience of being a child.  don't deny your children - oreos, sunny delight, pizza nibblers

* if you don't eat this you'll get hungry and bonk and do something stupid and you don't want that so definitely eat this or else.  - Snickers, Dunkin Donuts

* when you eat this you'll be magically transported to a fun world that relieves office boredom and life in suburbia - TGIFridays, Wendy's Frosty's, Funions

* by eating this you will actually save the environment - Sun Chips

* we dare you to resist our product, because you can't - mcdonalds billboard ad for their french fries with a sign that says 100% irresistable 

* while this product has marginal nutritional value, it is healthy for you due to its low calorie count - crystal light, 100 calorie snack packs


4 comments:

Lilac - Like The Flower said...

I wonder whether food consortia can be lumped in the same category somehow. like, the incredible, edible egg. Or beef, being what's for dinner.

Capt. BS said...

One time I opened a 100-calorie Oreo snack pack. The contents were not Oreos. Then I noticed in small print that they were merely "Oreo-flavored cookies."

Also, to drop an epic Homer Simpson quote that is entirely appropriate at this juncture: "YOU'D BETTER RUN, EGG!"

Priya said...

And Homer's best line as he eats a stack of American cheese. "64 slices of american cheese. Mmmm. 63"

Anonymous said...

http://voices.washingtonpost.com/ezra-klein/2009/06/its_not_the_food_we_cant_get_i.html