Monday, June 14, 2010

Grammar Alert: Different

Different. When 2 things are not the same. Thus, they are, in fact, different.

Differentiated. When something is appreciably different. Meaning, to a naked eye/average person the item is notably different, preferably in a positive way, from the alternative.

It's a buzzword. Everyone is loving "differentiated" these days. It implies bonus, profitable, higher value.

But sometimes, you can just say something is different. Just a note. Try it. It's shorter.

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