Wednesday, March 9, 2011

can we discuss the use of the adjective "smart"

i happened upon a BBC piece about dressing habits at work. everyone seemed to say the word "smart" in reference to their outfits.

i wear a "smart" shirt

i wear "smart" pants

did i miss something?

here on the other side of the pond, the only smart thing we have are smart cars and smart phones.


Capt. BS said...

The problem is that, oftentimes, the very act of applying the word "smart" to a particular product or concept dooms it to be perceived as increasingly stupid as time passes. SmartCars? Not so smart when you rear-end a Chevy Tahoe. Smart bombs? Not so smart when programmed with the wrong coordinates. Smarties? Not so smart when you eat a five-pound bag with every meal. And so on.

(Confession: years ago, I implemented a feature within my company's CRM product called "Smart Search," which tries to make your life easier by intentionally searching for information in places where it is not supposed to be. Needless to say, this is one of the dumbest features in the entire product.)

Lilac - Like The Flower said...

a) we somehow lost a comment on this blog.

b) smart in the UK refers to a look. Like.. professional or good (not sexy). So, a smart item of clothing is one that makes you look smart or professional.

c) we still use the word smart too much. check out jersey shore or any other reality tv. everyone is smart there.