Sunday, June 19, 2011

Marketing on Twitter

From what we can tell, the only people getting any mileage out of Twitter are the people who have the largest fan followings. That would be President Obama, Lady Gaga, Justin Bieber and Ashton Kutcher (probably). And it apparently is a place to break news these days, like when Osama Bin Laden was killed. I get that.

But you know what Twitter is not? It is not a place to do target marketing or build an audience.

I'm just saying

1 comment:

Capt. BS said...

I've noticed that a lot of corporate/business Twitter accounts have started using giveaways, contests, and other prize-centric gimmicks to lure in new followers, and it seems to be surprisingly effective. One of my friends with a startup was struggling to get past 30 followers, but as soon as he started giving away free stuff, his following took off, and he's now around 300 or so. (I mean, think about it... as a Twitter user, if the simple act of clicking a "Follow" button gives you a decent chance at winning a bottle of wine, Red Sox tickets, etc... what not just do it?)

Of course, to your point, the age-old question remains... once you have hundreds or thousands of people following your Twitter account, what are you going to do with them?