Sunday, August 28, 2011

the hexilateral consensus

so, i found out the hard way this weekend that the work of marketing is a very consensus driven thing. the thing is, it's not as if everyone is say, optimizing around profit. no. some are optimizing around protecting the client or company, others around the profit, and still others around the creative work and still others around (gasp) the actual results. everyone's opinion matters in some divergent way. in business school we had these nice lenses. you could look at any problem from a political, financial or strategic lens. that model served me well. but here, i find that the number of lenses are infinite, and further that no one lens wins. but, everyone's opinion counts and must be taken into account. so, henceforth, i will call my new job the hexilateral consensus. because it's not bilateral (two parties) or unilateral (one party rules) and i never understood what multilateral meant.

1 comment:

Capt. BS said...

Given that the consensus is being "driven"... why not use an automotive metaphor and call it the "continuously-variable consensus"? Taken, of course, from the increasingly popular continuously-variable transmission (CVT), which allows for an infinite number of gear ratios, rather than a fixed number like 4, 5, 6 or (if you've got too much disposal income) 7.

Just as a CVT is constantly reoptimizing itself for the vehicle's current speed, desired acceleration, and other driving conditions, so does the CVC constantly reoptimize itself around a set of variables that are themselves in a state of flux.

Now, we could talk about adding paddle-shifters into the mix, but it's getting late, and I have an episode of Ancient Aliens to watch, so we'll save that for another time.